The diversified marketing model is chinese characteristics
Spotify, swedish streaming music service platform, was officially launched in october 2008. it has now become the world's largest streaming music service. as of june this year, spotify's monthly active users have exceeded the 100 million mark, of which 30 is paid subscribers. the industry believes that spotify has reshaped the music industry and replaced paid download services with unlimited listening monthly subscription services. however, spotify still faces challenges. in terms of gross profit, every free value -added user spotify is losing money.
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